“Most entrepreneurs travel down the startup path without a roadmap and believe that no model or template could apply to their new venture. They are wrong. For the path of a startup is well worn, and well understood. The secret is that no one has written it down. “
As Steve Blank reflected on his career he realised that although most entrepeneurs feel that their journey is unique, startups deal with the same issues and it troubled him that some venture capitalists could recognise and sometimes predict problems but others manage their startups as if they are travellling through unexplored teritory. He started detecting something deeper, a pattern in the midst of chaos.
After his eighth startup, E.piphany, it became clear to him that there is a better way to manage startups. The difference between the winners and losers is simple: Startups that follows the productcenctric launch model – lose. Those who live by a process of customer learning and discovery - win. He called it Customer Development and explains the importance of this process in parallel with Product Development in his book The 4 Steps to Epiphany.
More about Customer Development later....
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